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Cost transparency is rare in the high-end 3D animation market. Studios working at the Maya production standard tend toward vague […]

For most of advertising history, the visual effects techniques developed for film and television production were inaccessible to brand marketing

The decision to invest in a building — whether a residential purchase, a commercial lease, a development financing round, or

The decision to commission professional 3D animation is one thing. The decision to commission it from a Maya-specialist studio —

There is a category of brand campaign that does not ask for attention — it commands it. The campaign film

There is a moment in a product marketing campaign when the visual stops being supporting material and becomes the argument.